花旗集团最新研究报告指出，受暑期内容投入增加影响，爱奇艺第三季度业绩可能面临压力。分析师预计，随着该平台在暑期推出更多元化内容，本季度内容成本可能攀升至40亿元人民币，调整后净亏损扩大至1.43亿元，较此前预估的1800万元显著提升。
尽管短期业绩承压，花旗仍维持对爱奇艺的“买入”评级，并将其ADR的目标价从2.8美元小幅下调至2.7美元。
花旗集团最新研究报告指出，受暑期内容投入增加影响，爱奇艺第三季度业绩可能面临压力。分析师预计，随着该平台在暑期推出更多元化内容，本季度内容成本可能攀升至40亿元人民币，调整后净亏损扩大至1.43亿元，较此前预估的1800万元显著提升。
尽管短期业绩承压，花旗仍维持对爱奇艺的“买入”评级，并将其ADR的目标价从2.8美元小幅下调至2.7美元。
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