文丨刘颖出品丨大V商业世界上有4种合法的成瘾性成分，分别是糖、咖啡因、酒精和尼古丁。而蜜雪冰城的奶茶与旗下品牌幸运咖，已分别占据了糖与咖啡因这2项。近日，蜜雪冰城收购鲜啤品牌福鹿家，这一动作让其酒饮布局从暗线变为明牌。至此，蜜雪冰城在饮品领域，已完整覆盖糖、咖啡因与酒精三大成瘾品类，也成为蜜雪在饮品布局上有趣的一条“暗线”。▌1、雪王做鲜啤，布局“第三曲线”蜜雪冰城入局鲜啤，引发了市场的广泛关注。...
Source Link文丨刘颖出品丨大V商业世界上有4种合法的成瘾性成分，分别是糖、咖啡因、酒精和尼古丁。而蜜雪冰城的奶茶与旗下品牌幸运咖，已分别占据了糖与咖啡因这2项。近日，蜜雪冰城收购鲜啤品牌福鹿家，这一动作让其酒饮布局从暗线变为明牌。至此，蜜雪冰城在饮品领域，已完整覆盖糖、咖啡因与酒精三大成瘾品类，也成为蜜雪在饮品布局上有趣的一条“暗线”。▌1、雪王做鲜啤，布局“第三曲线”蜜雪冰城入局鲜啤，引发了市场的广泛关注。...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.