撰文 |王斯澈编辑 | 龚 正“盲盒的尽头不是泡泡玛特,而是好特卖。”如今,这个以临期食品出圈的折扣店,正成为“抠抠族”口耳相传的盲盒捡漏天堂。相比市面上动辄六七十元一个的盲盒,这里的盲盒大多被打成“骨折价”。社交媒体上,随处可见“用100元在好特卖能买多少盲盒”的挑战视频。“折扣盲盒”的出现,本质上是盲盒经济过热导致的产能过剩,也折射出行业的结构性矛盾:能成为Labubu的终究是少数,大多数...
Source Link撰文 |王斯澈编辑 | 龚 正“盲盒的尽头不是泡泡玛特,而是好特卖。”如今,这个以临期食品出圈的折扣店,正成为“抠抠族”口耳相传的盲盒捡漏天堂。相比市面上动辄六七十元一个的盲盒,这里的盲盒大多被打成“骨折价”。社交媒体上,随处可见“用100元在好特卖能买多少盲盒”的挑战视频。“折扣盲盒”的出现,本质上是盲盒经济过热导致的产能过剩,也折射出行业的结构性矛盾:能成为Labubu的终究是少数,大多数...
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