【导读】超长周期的“双十一”大促启幕，即时零售与出海策略成平台间“新战场” 今年“双十一”的启动时间再次刷新纪录，“购物节”已然变为“购物季”。 消费者疲于“奥数题”式的优惠计算，今年各平台宣称简化规则，“官方立减”“一件直降”“无需凑单”成为共同关键词。 然而，在这份“简单”背后，一场更为复杂的竞争似乎正在上演：即时零售成为新战场，AI技术全面赋能，出海战略加速推进。 拉长周期、简化规则...
Source Link【导读】超长周期的“双十一”大促启幕，即时零售与出海策略成平台间“新战场” 今年“双十一”的启动时间再次刷新纪录，“购物节”已然变为“购物季”。 消费者疲于“奥数题”式的优惠计算，今年各平台宣称简化规则，“官方立减”“一件直降”“无需凑单”成为共同关键词。 然而，在这份“简单”背后，一场更为复杂的竞争似乎正在上演：即时零售成为新战场，AI技术全面赋能，出海战略加速推进。 拉长周期、简化规则...
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