红星资本局10月15日消息，近日，有网友发文称，其在灵隐寺看到天猫服饰团队的人祈福，身穿红色文化衫，祈求江浙沪地区速速大降温，促进冬装销售、提高双十一期间的交易额。

　　10月14日，天猫在官方账号回应称，“对，并非辟谣。本猫将穿上羽绒裙子，等待降温。”

截图自天猫官方账号

　　据潮新闻报道，在杭州市，被称为“中国服装第一街”四季青服装特色街区陷入尴尬的供应拉锯：冬装已上架、短袖仍刚需，店员穿着短袖卖冬装成了高频画面。

　　有买手向上述媒体表示，高温直接影响秋冬装销量，目前仍有市民来市场淘短袖，但大部分店铺已把短袖下架，“这段时间主要靠北方订单撑场，发往南方的厚衣服需求明显不足。”

（文章来源：红星资本局）

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