2025年10月16日，前阿里系高管沈方俊正式加入极氪科技集团，出任公关传播部门负责人。沈方俊于今年5月离开淘宝公关部，此前曾担任海尔集团新媒体总监，为中国企业蓝V联盟发起人之一。在海尔期间，他主导官微人格化运营，开创品牌新媒体沟通新模式。在阿里任职期间，他策划了“中国锦鲤”“淘宝直播间卖火箭卫星”等多个现象级营销事件。此次履新，将负责极氪整体公关传播战略。
Source Link2025年10月16日，前阿里系高管沈方俊正式加入极氪科技集团，出任公关传播部门负责人。沈方俊于今年5月离开淘宝公关部，此前曾担任海尔集团新媒体总监，为中国企业蓝V联盟发起人之一。在海尔期间，他主导官微人格化运营，开创品牌新媒体沟通新模式。在阿里任职期间，他策划了“中国锦鲤”“淘宝直播间卖火箭卫星”等多个现象级营销事件。此次履新，将负责极氪整体公关传播战略。
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