波司登签约Kim Jones,lululemon为何反其道而行?

扬眼
Oct 23, 2025

一边是波司登高调牵手迪奥前设计师,一边是lululemon凭借中国市场25%的营收增长默默深耕产品体验——10月下旬,羽绒服市场的战火悄然升温。波司登在10月20日宣布前Dior男装艺术总监Kim Jones出任其全新高端支线创意总监,试图用设计师光环照亮高端化之路;而与此同时,lululemon发布的财报却显示另一番景象:在中国市场逆势上扬,营收增长25%,用实实在在的业绩证明着产品力的价值。...

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