消费者话语权显著增加,映射当前美妆行业的“买方市场”态势。《所有女生的offer》从2021年至今共5期,从早期的封闭式offer谈判(即李佳琦团队与品牌方直接谈直播销售机制)到2024年引入消费者投票评价对单品和offer的满意度高低(偏定性)到今年消费者权重显著提升,即消费者共60票,与李佳琦团队的20票和场外专家团队20票共同构成100票,在四角攻擂战和15-20min左右的谈判时间的机制...
Source Link消费者话语权显著增加,映射当前美妆行业的“买方市场”态势。《所有女生的offer》从2021年至今共5期,从早期的封闭式offer谈判(即李佳琦团队与品牌方直接谈直播销售机制)到2024年引入消费者投票评价对单品和offer的满意度高低(偏定性)到今年消费者权重显著提升,即消费者共60票,与李佳琦团队的20票和场外专家团队20票共同构成100票,在四角攻擂战和15-20min左右的谈判时间的机制...
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