文|谢泽锋编辑|杨旭然1986年的某一天,管理学家赫尔曼·西蒙与哈佛商学院教授西奥多·莱维特共同探讨德国出口持续的成功经验时,他们一致地认识到:德国的成功更应该归因于众多的中小公司。此后,经过大量研究,西蒙提出一个企业管理学界的术语——“隐形冠军”。他发现中小企业才是德国出口的主力,这些企业普遍不被外界熟知,但却是细分市场的顶流选手。他们深耕细分赛道,练就独门绝技,收入体量不大,却能悄然在产业链的...
Source Link文|谢泽锋编辑|杨旭然1986年的某一天,管理学家赫尔曼·西蒙与哈佛商学院教授西奥多·莱维特共同探讨德国出口持续的成功经验时,他们一致地认识到:德国的成功更应该归因于众多的中小公司。此后,经过大量研究,西蒙提出一个企业管理学界的术语——“隐形冠军”。他发现中小企业才是德国出口的主力,这些企业普遍不被外界熟知,但却是细分市场的顶流选手。他们深耕细分赛道,练就独门绝技,收入体量不大,却能悄然在产业链的...
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