□陈柏彤(中国人民大学)10月20日,随着首轮尾款支付通道开启,今年的“双11”购物节宣告开幕。据大众日报10月22日报道,支付开启后,社交媒体上出现大量“吐槽”:消费者指出优惠规则复杂、存在“千人千价”“先涨后降”等问题,而平台对相关质疑多推诿责任;商家面临平台压价、流量向头部倾斜的困境,中小商家陷入“不报活动没曝光、报了就亏本”的两难,部分商家转向私域或采取“先涨后降”的措施来应对。目前...
Source Link□陈柏彤(中国人民大学)10月20日,随着首轮尾款支付通道开启,今年的“双11”购物节宣告开幕。据大众日报10月22日报道,支付开启后,社交媒体上出现大量“吐槽”:消费者指出优惠规则复杂、存在“千人千价”“先涨后降”等问题,而平台对相关质疑多推诿责任;商家面临平台压价、流量向头部倾斜的困境,中小商家陷入“不报活动没曝光、报了就亏本”的两难,部分商家转向私域或采取“先涨后降”的措施来应对。目前...
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