AI深度介入双11:电商导购、数字人直播与生成内容的挑战

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今年“双11”,AI技术成为各大电商平台的核心战略支点,淘天、京东、抖音电商等平台将AI广泛应用于购物流程中,涵盖AI导购、数字人直播及智能客服等环节。为提升用户检索效率,淘宝和京东均在站内搜索中引入大模型,推出AI导购助手。淘天发布6款AI导购应用,包括“AI清单”和“拍立搭”,其中主推的“AI万能搜”设为一级入口,支持多轮对话并附商品链接,对专业问题回应较为谨慎。京东的“京言”需通过搜索进入,...

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