Integral Ad Science Holding Corp. (IAS) has expanded its partnership with TikTok by integrating its media measurement and optimization platform with TikTok Pangle, the TikTok ad network for Business. Through this collaboration, IAS will provide TikTok Pangle advertisers with enhanced brand safety features, as well as viewability and invalid traffic measurement, across more than 380,000 global apps. The partnership aims to offer advertisers increased transparency, independent third-party verification, and greater control over their digital media investments on TikTok's platform. This builds on previous joint efforts between IAS and TikTok, including social optimization and pre-bid solutions.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Integral Ad Science Holding Corp. published the original content used to generate this news brief via PR Newswire (Ref. ID: NY09286) on October 28, 2025, and is solely responsible for the information contained therein.