中时财经原创出品作者:李 捷编辑:张丽敏制图:乔寒云当国内外卖市场陷入百亿级补贴胶着战之际,美团的国际化战略已在全球市场迅速推进。10月28日,美团旗下国际外卖平台Keeta在阿联酋首都阿布扎比正式启动运营,标志着其在中东海湾地区实现了更完整的市场覆盖。这是继2024年9月进入沙特阿拉伯、2025年8月登陆卡塔尔后,Keeta在中东布局的第三个国家。从最初香港市场的“试点验证”到中东、拉美市场...
Source Link中时财经原创出品作者:李 捷编辑:张丽敏制图:乔寒云当国内外卖市场陷入百亿级补贴胶着战之际,美团的国际化战略已在全球市场迅速推进。10月28日,美团旗下国际外卖平台Keeta在阿联酋首都阿布扎比正式启动运营,标志着其在中东海湾地区实现了更完整的市场覆盖。这是继2024年9月进入沙特阿拉伯、2025年8月登陆卡塔尔后,Keeta在中东布局的第三个国家。从最初香港市场的“试点验证”到中东、拉美市场...
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