文 | 刀客doc012025年,美国的社交广告市场正在加速洗牌。前几天,eMarketer公布了最新的社交平台广告营收预测,有几个数据值得重点看一下。首先是Meta广告业务的增长,可以说是今年最亮眼的变化。2025年,Meta在美国的社交广告收入预计将达到789亿美元,回到了一个很久没有出现的高位。其中,Instagram首次在广告收入上超过了Facebook:397.4亿美元对391.6亿美元...
Source Link文 | 刀客doc012025年,美国的社交广告市场正在加速洗牌。前几天,eMarketer公布了最新的社交平台广告营收预测,有几个数据值得重点看一下。首先是Meta广告业务的增长,可以说是今年最亮眼的变化。2025年,Meta在美国的社交广告收入预计将达到789亿美元,回到了一个很久没有出现的高位。其中,Instagram首次在广告收入上超过了Facebook:397.4亿美元对391.6亿美元...
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