京东七鲜小厨跨平台入驻 外卖大战转向协同共赢

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2025年10月中旬,京东旗下自营外卖品牌七鲜小厨正式入驻美团、淘宝闪购等第三方平台,同步上线的还有其独立咖啡品牌七鲜咖啡。此举标志着京东外卖业务战略从自建生态转向开放协同。此前仅在京东秒送独家运营的七鲜小厨,如今通过多渠道布局寻求更广泛的用户触达。业内分析认为,这一转变折射出外卖行业从补贴内耗走向理性竞合的新阶段,平台间的关系正从零和博弈转向共生共赢。从独家到开放京东与美团在近半年的外卖及...

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