30分钟送达,如何成为国际药企的新战场?

E药经理人
Nov 10

医药行业的未来,将会是生态与生态的竞争、供应链与供应链的较量,更是对患者最深层次需求的洞察与响应速度的比拼。“买药”的逻辑,正在发生改变。深夜的儿童退烧药、异地出行时的应急药、慢性病患者的定期复购、随餐服用的营养补充剂……在真实的生活瞬间里,“随时随地买到药”成为许多人的需求。患者对药品的预期,逐渐转移到线上平台的“30分钟送达”。即时零售平台,也随之从边缘渠道跃升为药企的核心战场。过去一年,罗氏...

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