新浪科技讯 11月13日上午消息，今日举办的2025百度世界大会上，百度创始人李彦宏分享指出，虽然百度搜索AI化的过程中有很多纠结和挣扎，但今天看来，百度还是全球所有搜索引擎当中AI化最激进的公司。
李彦宏指出，百度用AI重构了搜索页面，将搜索从一个以文字内容链接为主的互联网应用，转变为一个以图片、视频等多媒体内容为主的App，现在绝大多数搜索结果都是由AI生成的，而且首条结果的富媒体覆盖率已经达到70%。
“这意味着，现在你搜索10个问题，有7个答案首先出现的都是富媒体，不是一条条的文字链接，而是1个图片、1个视频。”李彦宏表示，“2023年文心一言发布后，自己就公开提及，百度要做第一个把所有产品都AI化的公司，而第一个重构的产品就是搜索，百度要引领搜索行业的代替变革”。（文猛）
责任编辑：杨赐
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