2025年双11全网零售额再创新高。据艾瑞咨询电商监测数据,今年双11期间测算全网零售额近1.8万亿元,同比增长超10%,行业进入稳质提效的新阶段。服饰品类作为核心消费赛道,在各平台销售额均实现两位数增长的同时,也呈现出差异化竞争格局。其中,淘宝/天猫凭借品类优势保持行业首位,增速达16%;抖音依托内容电商实现21%的增速;京东以30%的销售额增速大幅领跑行业。各方正依托自身核心能力,共同推动服饰...
Source Link2025年双11全网零售额再创新高。据艾瑞咨询电商监测数据,今年双11期间测算全网零售额近1.8万亿元,同比增长超10%,行业进入稳质提效的新阶段。服饰品类作为核心消费赛道,在各平台销售额均实现两位数增长的同时,也呈现出差异化竞争格局。其中,淘宝/天猫凭借品类优势保持行业首位,增速达16%;抖音依托内容电商实现21%的增速;京东以30%的销售额增速大幅领跑行业。各方正依托自身核心能力,共同推动服饰...
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