到底是新中式茶饮,还是新茶饮?这个问题,决定了未来。还记得#秋天的第一杯奶茶#吗?距离这个热搜已过去超过五年。曾经,芝士奶盖、脏脏茶这类爆款茶饮每年都会出现,如今却难再复制。新茶饮走过十年,绕不开“爆款”。然而,如今不但爆款难见,反而翻车频频。近期,奈雪的茶与头部乙女手游《如鸢》宣布发起限时联名活动。活动预热阶段,奈雪的茶发布了大量宣传内容,还同步上线两款烘焙产品及联名周边,包括限定茶饮杯、纸袋、...
Source Link到底是新中式茶饮,还是新茶饮?这个问题,决定了未来。还记得#秋天的第一杯奶茶#吗?距离这个热搜已过去超过五年。曾经,芝士奶盖、脏脏茶这类爆款茶饮每年都会出现,如今却难再复制。新茶饮走过十年,绕不开“爆款”。然而,如今不但爆款难见,反而翻车频频。近期,奈雪的茶与头部乙女手游《如鸢》宣布发起限时联名活动。活动预热阶段,奈雪的茶发布了大量宣传内容,还同步上线两款烘焙产品及联名周边,包括限定茶饮杯、纸袋、...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.