线上增速近20%,创新药涌向电商...

制药在线
Nov 25

创新药结合医药电商无疑是近年来最热的“联姻”之一。创新药蜂拥向医药电商?赛柏蓝从相关人士处了解到,一度货源紧张的特应性皮炎国产原创新药本维莫德乳膏(商品名泽立美)交出最新成绩单,京东成交激增500%(2025年双11期间相较618)。医药消费“消费者化”趋势兴起,加之线上医药电商逐渐从边缘渠道成长为主流渠道,明星产品在线上渠道的热度持续升温。包括减重药司美格鲁肽、替尔泊肽、玛仕度肽、奥利司他;脱发...

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