文 | 寻空的营销启示录“改变无所谓好坏,它只是存在而已。”《广告狂人》中唐·德雷珀的这句经典台词,透着一种对行业变迁的从容与淡然。然而,当人工智能的浪潮以颠覆之势席卷而来,今天的广告行业已无法再保持这份静观其变的超然。事实上,2025年末接连发生的行业地震,或许正是未来一场彻底剧变的序幕。格局剧变,巨头的防御与平台的进攻2025年,广告领域见证了史上最重磅的整合之一,宏盟与IPG宣布合并。...
Source Link文 | 寻空的营销启示录“改变无所谓好坏,它只是存在而已。”《广告狂人》中唐·德雷珀的这句经典台词,透着一种对行业变迁的从容与淡然。然而,当人工智能的浪潮以颠覆之势席卷而来,今天的广告行业已无法再保持这份静观其变的超然。事实上,2025年末接连发生的行业地震,或许正是未来一场彻底剧变的序幕。格局剧变,巨头的防御与平台的进攻2025年,广告领域见证了史上最重磅的整合之一,宏盟与IPG宣布合并。...
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