Does Franklin's New XRP ETF Mark a Turning Point in Its Digital Asset Strategy for BEN?

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Franklin Resources, Inc. recently launched the Franklin XRP ETF, offering investors exposure to XRP price movements as measured by the CME CF XRP-Dollar Reference Rate, and listed it on NYSE Arca. ...

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This debut broadens Franklin Templeton’s digital asset fund lineup and highlights the firm’s ongoing commitment to providing institutional-grade access to emerging blockchain investment products. We’ll examine how expanding into digital assets through the new XRP ETF could influence Franklin Resources’ evolving investment narrative. AI is about to change healthcare. These 30 stocks are working on everything from early diagnostics to drug discovery. The best part - they are all under $10b in market cap - there's still time to get in early.AdvertisementFranklin Resources Investment Narrative Recap To be a shareholder in Franklin Resources, one must believe in the company's ability to successfully grow its footprint in digital assets and capitalize on long-term demand for diversified investment products, while managing persistent net outflows and fee compression pressures. The launch of the Franklin XRP ETF strengthens the firm's digital asset strategy, but does not appear to materially address the most important near-term catalyst, reversing ongoing outflows at Western Asset Management. The biggest risk remains the challenge of stabilizing AUM and revenue in a highly competitive industry.\n  The November partnership with Binance to create new digital asset solutions stands out as closely aligned with the introduction of the XRP ETF. By broadening its reach in blockchain-enabled investments, Franklin Resources is working to position itself to benefit if institutional demand for these products grows meaningfully. Still, with alternative AUM now at a record high, the company’s ability to translate innovation in digital assets into concrete inflows and enhanced profitability remains a key question for the firm's evolving narrative.\n  On the other hand, investors should be aware that persistent net outflows at key subsidiaries continue to represent a material headwind, especially if...\n Read the full narrative on Franklin Resources (it's free!)Franklin Resources' outlook anticipates $8.9 billion in revenue and $1.4 billion in earnings by 2028. This implies a 1.0% annual revenue growth rate and an increase in earnings of about $1.1 billion from the current $270.9 million.Uncover how Franklin Resources' forecasts yield a $24.73 fair value, a 9% upside to its current price.Exploring Other PerspectivesBEN Community Fair Values as at Dec 2025  Simply Wall St Community members set fair value estimates for Franklin Resources ranging from US$12.49 to US$24.73, based on three independent viewpoints. While opinions differ, the ongoing risk of significant client outflows could influence perceptions of future returns, review the full range of analyses to better inform your outlook.\nExplore 3 other fair value estimates on Franklin Resources - why the stock might be worth 45% less than the current price!Build Your Own Franklin Resources NarrativeDisagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.A great starting point for your Franklin Resources research is our analysis highlighting 1 key reward and 2 important warning signs that could impact your investment decision.Our free Franklin Resources research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Franklin Resources' overall financial health at a glance.Searching For A Fresh Perspective?Opportunities like this don't last. These are today's most promising picks. Check them out now:The end of cancer? These 29 emerging AI stocks are developing tech that will allow early identification of life changing diseases like cancer and Alzheimer's.Find companies with promising cash flow potential yet trading below their fair value.Rare earth metals are an input to most high-tech devices, military and defence systems and electric vehicles. The global race is on to secure supply of these critical minerals. Beat the pack to uncover the 36 best rare earth metal stocks of the very few that mine this essential strategic resource.  This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.New: AI Stock Screener & AlertsOur new AI Stock Screener scans the market every day to uncover opportunities.• Dividend Powerhouses (3%+ Yield)• Undervalued Small Caps with Insider Buying• High growth Tech and AI CompaniesOr build your own from over 50 metrics.Explore Now for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}