过气“鞋王”,迎来巨头争抢?

新零售
Dec 05, 2025

出品/联商网撰文/李瑟头图/PUMA官方微博和耐克、阿迪达斯“三分天下”的德国运动品牌PUMA(彪马)要被卖了?事实上,这已经是今年下半年第二次传来彪马出售的消息,中国意向买家依然集中在两大运动巨头安踏体育(以下简称“安踏”)和李宁身上。根据彭博社、界面新闻等多家媒体报道,安踏目前正被列入对彪马发起收购要约潜在竞购方之一。此外,李宁、日本亚瑟士以及Authentic Brands Group也出现...

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