安踏已经动手,李宁做户外还是太慢了

源Sight
Dec 05

(原标题:安踏已经动手,李宁做户外还是太慢了)文源 | 源Sight作者 | 安然“该攻则攻,该守则守,该调整则调整”。在年初的业绩交流会上,李宁集团执行董事、联席CEO钱炜如此简述未来规划。经过一年左右在路线、产品、渠道等方面的调整,李宁积攒已久的攻势终于在年末爆发。11月底,李宁在北京朝阳大悦城开出户外首店“COUNTERFLOW溯”。该线下空间集零售、体验与社群互动于一体,产品主要面向都市...

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