商标战火蔓延至全球,两大凉茶巨头的竞争已从市场份额争夺升级为全球化战略的较量。2025年10月,加多宝与王老吉围绕海外“王老吉”商标归属再度隔空交锋。加多宝宣称在全球60多国拥有合法商标权,王老吉则用十二字犀利回应:“有病去医院,有事找法院。谢谢!”这场最新争端标志着两家公司的竞争已从国内市场扩展至全球舞台。而回望长达十多年的“凉茶之争”,我们会发现这是一场没有绝对赢家的商业战争。01 .短期回暖...
Source Link商标战火蔓延至全球,两大凉茶巨头的竞争已从市场份额争夺升级为全球化战略的较量。2025年10月,加多宝与王老吉围绕海外“王老吉”商标归属再度隔空交锋。加多宝宣称在全球60多国拥有合法商标权,王老吉则用十二字犀利回应:“有病去医院,有事找法院。谢谢!”这场最新争端标志着两家公司的竞争已从国内市场扩展至全球舞台。而回望长达十多年的“凉茶之争”,我们会发现这是一场没有绝对赢家的商业战争。01 .短期回暖...
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