京东拼拼重新启动社区团购业务

网经社
Dec 24, 2025

(网经社讯)12月24日消息,京东近期以“京东拼拼”新品牌在北京重启社区团购业务,其试点门店已在北京房山区落地,被视为对行业领先者多多买菜的直接挑战。据网经社数字零售台(DR.100EC.CN)了解,新业务采用与现有社区店(如中通兔喜生活驿站)合作的模式。合作门店需提供约10平方米的空间摆放冷柜货架,并需位于小区门口,服务居民超600户。用户当天下单,商品次日达。从品类和定价看,京东拼拼聚焦民生...

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