封面新闻记者 欧阳宏宇从KA模式到硬折扣,进入2025年下半年,国内零售业态的全新逻辑已逐渐明朗。阿里、美团、京东纷纷加码零售业务中社区硬折扣赛道的地位,物美、中百集团等传统商超也加速切入赛道……大企业纷纷选择切入“硬折扣”零售业态,传递出折扣化已成为消费新常态的事实。在政策层面,今年9月,财政部与商务部联合印发的《关于开展消费新业态新模式新场景试点工作的通知》明确提出,要“培育消费新增长点,推动...
Source Link封面新闻记者 欧阳宏宇从KA模式到硬折扣,进入2025年下半年,国内零售业态的全新逻辑已逐渐明朗。阿里、美团、京东纷纷加码零售业务中社区硬折扣赛道的地位,物美、中百集团等传统商超也加速切入赛道……大企业纷纷选择切入“硬折扣”零售业态,传递出折扣化已成为消费新常态的事实。在政策层面,今年9月,财政部与商务部联合印发的《关于开展消费新业态新模式新场景试点工作的通知》明确提出,要“培育消费新增长点,推动...
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