政策+需求双轮驱动,高端家电市场重塑,电梯媒体成心智破局关键

新潮传媒集团
Jan 15

2025年12月,尼尔森IQ联合京东家电家居发布的《2025中国高端家电市场趋势及创新洞察》报告。在宏观经济稳健复苏、消费理念深度迭代的背景下,中国高端家电市场正迎来政策引导与需求升级的双重红利期。从国补政策的精准拉动,到消费群体与偏好的结构性变迁,再到价值认同取代价格敏感的认知升级,市场逻辑已然重塑。在消费决策日益碎片化和背景之下,高端家电品牌的营销策略面临着迭代升级的态势。而电梯媒体为品牌提供...

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