新甘肃·甘肃日报记者 安东
时下寒意渐浓,虽然果园已进入休养期,但省人大代表、秦安县贵园宏果业有限公司总经理董晓梅的脚步却从未停歇。记者见到她时,她正准备将包装精美的秦安苹果,带到兰州参加“品甘味 寻年味”年货大集。
2015年,目睹家乡苹果丰收却滞销的困境,董晓梅毅然辞去城市工作,带着“让乡亲们种得出、卖得出、价更高”的初心,回到秦安投身苹果产业。她的“苹果元素”无处不在:微信名、表情包、日常话题全是苹果。“我的手机里存着5660户果农的联系方式,果农有问题随时找我。”董晓梅说,走遍秦安多个苹果主产乡镇,她的笔记本上记满了种植、仓储过程中遇到的各类堵点,“农村青壮年外流,人老技术老问题突出”“分级不精准,好果卖不出好价”……这些来自一线的声音,成了她履职的“指南针”。
在董晓梅的带领下,贵园宏果业建成数字化选果车间和保鲜库,引进智能分选设备,构建起“产地批发市场+冷链物流+基地+农户+市场”的产供销一体化机制,线上对接大型电商平台,线下设立销售分公司并与大型商超建立长期合作,打通了苹果产业全链条。
“今年省两会期间,我将围绕延伸苹果产业链建言——既要让产业链‘长’起来,更要让乡亲钱包‘鼓’起来、家乡品牌‘响’起来。”董晓梅表示,通过强化品牌意识、规范品牌管理、推动产业融合、以科技创新驱动等举措,打响秦安苹果、花牛苹果等“甘味”品牌,延伸产业链、提升附加值,让“一颗苹果”串起全链条收益。
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