百事公司重新打造Sunbites品牌,主打膳食纤维

农食网
Feb 17

在消费者日益关注膳食纤维摄入的背景下,百事公司PepsiCo对其英国零食品牌Sunbites进行了重新命名和包装升级,试图借助健康消费趋势重塑品牌定位。这款于2007年推出、主打“更健康咸味零食”概念的产品,如今更名为S.U.N.。PepsiCo表示,新名称“更清晰地传达了品牌理念——简单而积极的营养主张”。英国消费者近年来愈发重视健康生活方式。PepsiCo援引英国政府研究指出,超过九成英国...

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