特斯拉Cybertruck:先低价后涨价,是营销套路还是背离承诺?

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特斯拉近日对全新赛博皮卡全轮驱动版(Cybertruck AWD)的定价策略引发广泛争议。这款电动皮卡在发布仅10天后,售价从59,990美元上调至69,990美元,涨幅达17%,同时取消了租赁选项。此次价格调整被质疑为通过人为制造紧迫感来推高订单量,再以“市场需求”为由合理化涨价行为。2月19日,特斯拉以59,990美元的低价推出该版本车型,创下赛博皮卡系列历史最低定价。配置方面,双电机全轮驱动...

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