奥特莱斯会成为斯凯奇、lululemon们的下一个新战场吗?

第一财经
Apr 21

炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会!   奥特莱斯已从传统折扣场转型为运动品牌提升形象、增长业绩的重要渠道。   如今去奥特莱斯,许多人已不再冲着购买奢侈品。每逢假期,在不少奥特莱斯里,门口大排长龙的往往是运动品牌。   在消费理性化、渠道精细化的行业趋势下,如今的运动品类占据奥特莱斯客流与销售主力位置。对于体育运动品牌来说,激进的线下扩张已不再符合时宜,当下的...

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