从生鲜到标品,叮咚买菜要“再造一个叮咚”,自有品牌叮咚V5今年GMV目标同比增长50%

时代财经
Jul 30

从生鲜到标品,叮咚想要再造一个叮咚。  继今年5月叮咚买菜正式升级自有品牌战略,7月28日,叮咚买菜又宣布旗下核心自有品牌叮咚V5全面升级,并提出以“严苛品控、原料甄选、配料至简、锁鲜即享、地道风味”为核心的“5V”商品标准。  不同于此前各事业部对自有品牌的自主探索,叮咚V5是叮咚重点打造的核心品牌,不仅是一次战略上的升级,也标志着其自有品牌业务从分散探索迈向集中资源作战的战略深水区。  在品类...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10