The 2025 Double Eleven air conditioning battle has commenced, with Midea Air Conditioning demonstrating strong performance across multiple platforms, showcasing its leading advantage in all channels. Recent data indicates that Midea ranks first among all air conditioning brands on Tmall; it is also the top brand in the central air conditioning category on JD.com; and during the Douyin "Double 11 Crazy National Subsidy Day" event, Midea Air Conditioning topped the major home appliance ranking.

Industry analysis suggests that Midea has successfully led the trend of home appliance consumption upgrades through its high-end product lines, such as the no-wind and air machines. Its comprehensive lead on mainstream e-commerce platforms reflects consumers' recognition of the technical strength and overall value of the brand, as well as the current trend towards quality and technology in the home appliance market.