PayPal Partners with Publicis Media to Launch Precision-Based Offsite Ads Solution

Reuters

2025/04/30

<a href="https://laohu8.com/S/PYPL">PayPal</a> Partners with Publicis Media to Launch Precision-Based Offsite Ads Solution

PayPal Holdings Inc. has announced a new partnership with Publicis Media, making it the first agency partner to offer PayPal's newly launched Offsite Ads to brands. This collaboration aims to enhance advertising precision and performance across platforms by utilizing PayPal's transaction data. By leveraging real purchase intent and cross-merchant transaction insights, the partnership seeks to provide advertisers with a more comprehensive understanding of consumer shopping behavior, ultimately driving stronger business outcomes. The integration of PayPal's Offsite Ads allows advertisers to activate campaigns at scale across premium websites, apps, and CTV environments, further advancing PayPal's vision of creating a commerce-driven advertising ecosystem.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PayPal Holdings Inc. published the original content used to generate this news brief on April 29, 2025, and is solely responsible for the information contained therein.

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This collaboration aims to enhance advertising precision and performance across platforms by utilizing PayPal's transaction data. By leveraging real purchase intent and cross-merchant transaction insights, the partnership seeks to provide advertisers with a more comprehensive understanding of consumer shopping behavior, ultimately driving stronger business outcomes. The integration of PayPal's Offsite Ads allows advertisers to activate campaigns at scale across premium websites, apps, and CTV environments, further advancing PayPal's vision of creating a commerce-driven advertising ecosystem.\n      </p>\n</div><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<em>Disclaimer: <span>This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PayPal Holdings Inc. published the original content used to generate this news brief on April 29, 2025, and is solely responsible for the information contained therein.</span></em>\n</div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4106","symbol_name":"数据处理与外包服务","start_time":0,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20250429:nNDL1JYYj8:1","article_id":"2531760964","we_media_id":"1032215980","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2531760964","pubTimestamp":1745947911,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Reuters","introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"id":"1032215980","head_image":"https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48"},"summary":"PayPal Holdings Inc. has announced a new partnership with Publicis Media, making it the first agency partner to offer PayPal's newly launched Offsite Ads to brands. 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