Viking's Guidance on Pricing Stirs Up Concerns -- Market Talk

Dow Jones
2025/05/20

1055 ET - Viking Holdings has a resilient base of cruise-taking customers, but questions have sprung up about its ability to keep boosting revenue with higher prices heading into 2026, Melius Research analysts Conor Cunningham and Patrick Coleman say in a research note. Pricing normally starts high and moves lower as high-yielding cabins book out first and lower-yielding cabins fill in later, they say. In 2025, pricing started up 12% and came down to 7% year-over-year growth, but Viking is guiding for pricing to start at just 4% in 2026, creating concerns about whether the company can maintain pricing growth as bookings progress through the year, the analysts say. Shares fall 4.6% to $44.91. (dean.seal@wsj.com)

 

(END) Dow Jones Newswires

May 20, 2025 10:55 ET (14:55 GMT)

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