DoubleVerify Partners with Impact Plus to Help Brands Evaluate Carbon Footprint of Ad Campaigns

Reuters

06-04

DoubleVerify Partners with Impact Plus to Help Brands Evaluate Carbon Footprint of Ad Campaigns

DoubleVerify Holdings Inc. has announced a new partnership with Impact Plus to help brands evaluate and manage the carbon footprint of their digital advertising campaigns. This collaboration aims to integrate sustainability into digital strategies by leveraging DoubleVerify's AI-powered Emissions Measurement offering, powered by Impact Plus. The partnership provides brands with a comprehensive view of emissions across the digital advertising supply chain, enabling them to make informed decisions that align with environmental priorities. This initiative underscores DoubleVerify's commitment to enhancing media quality and campaign performance while promoting sustainable outcomes on a large scale.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. DoubleVerify Holdings Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250604418646) on June 04, 2025, and is solely responsible for the information contained therein.

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