1851 ET - E.l.f. is still seeing international expansion as a massive opportunity, Baird analysts say in a note after meeting with management. E.l.f.'s international segment currently makes up 19% of its business, compared to over 70% at some of its competitors, the analysts say. Big markets in Western Europe appear to be a particularly attractive opportunity given e.l.f. has proven it can execute large-scale rollouts with its recent entry into Germany's Rossmann drug stores, they say. The company also has room to strengthen its partnerships with like-minded retailers with a European presence, just as Douglas and Sephora have done, they said. (kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
June 06, 2025 18:51 ET (22:51 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.