TRUBAR Inc., a company specializing in plant-based protein snacks, has announced a significant expansion of its retail distribution. The TRUBAR™ brand will now be available in over 500 additional stores across the U.S. Midwest, Pacific Northwest, and Colorado. This expansion includes partnerships with prominent grocery chains such as Meijer, Fred Meyer, King Soopers, and Fresh Thyme Market, covering 12 states. The move is part of TRUBAR's strategy to increase its national presence, aiming to reach 25,000 locations by the end of 2025. Erica Groussman, CEO of TRUBAR, emphasized the importance of these partnerships in reaching health-conscious consumers and furthering the brand's growth.
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