Citizens Capital Markets & Advisory announced that it acted as the exclusive financial advisor to PFL Tech, Inc., a Goldman Sachs Alternatives portfolio company, on its sale to The Vomela Companies, a portfolio company of The Riverside Company. PFL, based in Livingston, Montana, specializes in marketing automation software that integrates with major platforms like Salesforce Marketing Cloud and Adobe Marketo Engage. The acquisition marks Vomela's first since Riverside's investment earlier this year. The collaboration between PFL and Vomela aims to enhance marketing programs across various sectors, including healthcare and retail. PFL CEO Dave Hawkins praised the Citizens team's efforts in facilitating the successful transaction.
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