苹果高管 Eddy Cue 首度回应称 Apple TV 真实用户规模“远超”4500 万

IT之家

10/15

IT之家 10 月 15 日消息，科技媒体 9to5Mac 昨日（10 月 14 日）发布博文，苹果公司服务高级副总裁埃迪・库（Eddy Cue）首次回应 Apple TV 订阅用户数传闻，针对分析师预估的约 4500 万用户规模，他明确表示，实际订阅人数“远高于此”。在苹果公司近期将流媒体服务 Apple TV+ 更名为“Apple TV”后，其服务业务高级副总裁艾迪・库罕见地接受了播客专访。当...

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TV”后，其服务业务高级副总裁艾迪・库罕见地接受了播客专访。当...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251015074410a6b9b222&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2168564065.EUR","symbol_name":"AZ ALLOCATION - TREND \"AAZ\" (EUR) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251015074410a6b9b222&s=b","article_id":"2575221349","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251015074410a6b9b222&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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日）发布博文，苹果公司服务高级副总裁埃迪・库（Eddy Cue）首次回应 Apple TV 订阅用户数传闻，针对分析师预估的约 4500 万用户规模，他明确表示，实际订阅人数“远高于此”。在苹果公司近期将流媒体服务 Apple TV+ 更名为“Apple TV”后，其服务业务高级副总裁艾迪・库罕见地接受了播客专访。当被问及 Apple TV 的用户规模时，库正面回应了行业分析师流传的约 4500 万订阅用户的说法。他并未公布确切数据，但强调实际用户数“远高于那个数字”。虽然“远高于”4500 万究竟意味着什么仍是未知数，但外界猜测，如果 Apple TV 的全球用户数接近 1 亿大关，会让其跻身全球流媒体服务的“第二梯队”。艾迪・库在采访中坦诚，从零开始打造一个原创内容库并吸引订阅用户，其难度远超想象。他特别指出，公司未能预料到长达一年半的停产以及持续九个月的行业罢工，这些意外事件导致业务发展进度“比预想中要落后一些”。不过，他补充道：“但我们今天所处的位置非常棒。”这番话透露出，尽管过程充满挑战，但管理层基本满意 Apple TV 目前的表现。Apple TV 的独立订阅月费目前已从 2019 年推出时的 4.99 美元大幅上涨至 12.99 美元，这背后是苹果持续扩充其原创影视内容库的策略。据信，苹果每年在原创节目上的投入高达 40 亿美元（IT之家注：现汇率约合 285.4 亿元人民币）。然而，该服务是否已经实现盈利，至今仍是一个谜。广告声明：文内含有的对外跳转链接（包括不限于超链接、二维码、口令等形式），用于传递更多信息，节省甄选时间，结果仅供参考，IT之家所有文章均包含本声明。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}