European Wax Center Narrows 2025 Outlook Range

Dow Jones
01/12
 

By Connor Hart

 

European Wax Center on Monday narrowed its full-year revenue outlook to between $206 million to $208 million, from between $205 million and $209 million. Analysts surveyed by FactSet expected $208.6 million.

Same-store sales, or those from stores and digital channels in operation for at least a year, are now projected to tick up 0.1% to 0.3%, narrowed from a prior projection of flat to up 1%. Wall Street had modeled a 0.4% increase.

The franchiser of hair-removal waxing salons also raised its adjusted earnings outlook to between $33 million and $35 million, compared with a previous view for $31 million to $33 million. Analysts had been looking for adjusted earnings of $33.3 million.

European Wax Center said it opened 11 new centers and closed 31 stores last year, resulting in 20 net center closings. It had previously guided for between 23 and 28 net center closings.

Chief Chris Morris said the company made progress against its key business initiatives in 2025, and that the company will remain focused on the areas within its control amid an evolving macro environment in 2026.

"This includes further strengthening our marketing and operational capabilities and making disciplined, strategic investments designed to elevate the guest experience and drive long-term performance," he added.

 

Write to Connor Hart at connor.hart@wsj.com

 

(END) Dow Jones Newswires

January 12, 2026 06:32 ET (11:32 GMT)

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