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燕之屋

6.840

+0.3204.91%

成交量：2.44万

成交额：16.59万

市值：31.87亿

市盈率：18.90

高：6.850

开：6.720

低：6.500

收：6.520

数据加载中...

总览公司新闻公告

每日卖空追踪 | 燕之屋 04月08日卖空量成交800股，卖空比例为3.39%

燕之屋盘中异动大幅跳水16.67%

燕之屋：业绩下滑，王石代言能救吗？ 3168元/盒

套路不断！王石玩不转万科，代言赚外快，燕之屋将中老年男性当新“韭菜”

Ofweek维科网

请王石代言，也缓解不了燕之屋的焦虑

燕之屋盘中异动下午盘股价大跌5.66%报6.000港元

“燕窝第一股”利润缩水背后：市场鱼龙混杂，重金营销效果难显

当王石开始喝燕窝，燕之屋开启新突破？

请来王石代言，贴上总裁标签，燕之屋能否打开男士燕窝市场？

“男人的燕窝”争议背后：燕之屋利润承压

中国经营网

当“总裁代言”撞上理性消费

贵妇吃不动了，“霸总”爱上燕窝？王石代言背后，燕之屋股价已腰斩

异动解读 | 燕之屋盘中大跌5.80%，高额营销支出和业绩下滑引发投资者担忧

异动解读 | 燕之屋股价盘中大跌5.8%，新代言策略效果存疑

王石代言的燕之屋，撬不动“总裁”们的钱包？

业绩暴雷、营销失控，燕之屋能否靠王石翻盘？

放弃千万退休金后代言燕窝，74岁王石缺钱花了？

拉来74岁王石代言燕之屋要把528元一碗的燕窝卖给男人

国际金融报

异动解读 | 燕之屋盘中大涨7.69%，新营销策略提振投资者信心

74岁王石代言燕窝，燕之屋盯上了“男总裁们”，重金请明星“拖累”去年业绩

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14:34","pubTimestamp":1744094091,"startTime":"0","endTime":"0","summary":"2025年04月08日下午盘14时34分，燕之屋股票出现异动，股价快速下挫16.67%。截至发稿，该股报5.000港元/股，成交量1.76万股，换手率0.00%，振幅18.67%。燕之屋股票所在的包装食品行业中，整体涨幅为0.27%。其相关个股中，卫龙美味、纽曼思、百果园集团涨幅较大，振幅较大的相关个股有未来发展控股、锅圈、纽曼思，振幅分别为32.14%、21.98%、20.00%。燕之屋此前砸重金签下巩俐、王一博代言，但公司业绩增速下滑。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025040814345197319bf2&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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10:47","pubTimestamp":1743994043,"startTime":"0","endTime":"0","summary":"【燕之屋业绩下滑，王石代言能否扭转局面？】3月18日，王石成为燕之屋品牌代言人，为“总裁碗燕”代言。官宣后，其宣传广告在各大机场、高铁站亮相。“总裁碗燕”一盒6碗装，售价3168元，平均一碗528元。燕之屋此前砸重金签下巩俐、王一博代言，但公司业绩增速下滑。2021年至2023年，收入和净利润增长放缓，2024年净利润更是下降。燕之屋销售及经销费用占比较高，“总裁碗燕”虽已出货近一万盒，但产品营业价值与销售价格相比不值一提。燕窝营养价值也存争议。(责任编辑：张晓波)","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250407105325a6b20ab4&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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10:03","pubTimestamp":1743991418,"startTime":"0","endTime":"0","summary":"这些在王石身上的光环，或许是燕之屋选择其代言的原因。不难发现，巩俐的受众群体是中老年女性还好理解。2024年，燕之屋收入达20.5亿元，同比增长4.37%；净利润达1.6亿元，同比下降24.18%。燕之屋卖不动了怎么办，以王石代言为“跳板”，燕之屋将中老年男性当新“韭菜”。2024年全年，燕之屋销售及经销费用达6.71亿元，同比增长19.08%，占收入比例约为33%。还好，燕之屋不骗“穷人”！！！","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025040710043094cdab6a&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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22:30","pubTimestamp":1743690600,"startTime":"0","endTime":"0","summary":"　　收割不动女性消费者的燕之屋，想通过王石，为一个传统“贵妇品牌”注入新的叙事。这场违和又高调的跨界营销背后，其实藏着燕之屋的深层焦虑。至于燕之屋为何会请王石当代言人，外界的看法却出奇一致——想赚男人的钱。财报显示，2021年至2023年，燕之屋的销售费用分别为3.99亿元、5.04亿元、5.63亿元；销售费用率分别为26.48%、29.6%、28.67%。2024年，燕之屋销售及经销开支攀升至6.7亿元，同比增长19%，占总营收的32%。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/chanjing/gsnews/2025-04-03/doc-inerxhxn5335994.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["BK0178","BK0187","IE0034224299.USD","LU1328615791.USD","BK1507","BK0028","LU2148510915.USD","BK0273","BK0180","BK1240","BK0086","BK0157","BK0196","BK1555","LU1064130708.USD","BK0188","000002","BK1237","LU1064131003.USD","01497","BK0174","BK1521"],"gpt_icon":0},{"id":"2524406353","title":"燕之屋盘中异动 下午盘股价大跌5.66%报6.000港元","url":"https://stock-news.laohu8.com/highlight/detail?id=2524406353","media":"市场透视","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2524406353?lang=zh_cn&edition=fundamental","pubTime":"2025-04-03 13:00","pubTimestamp":1743656403,"startTime":"0","endTime":"0","summary":"2025年04月03日下午盘13时00分，燕之屋股票出现波动，股价快速跳水5.66%。截至发稿，该股报6.000港元/股，成交量3200股，换手率0.00%，振幅3.93%。燕之屋股票所在的包装食品行业中，整体跌幅为0.07%。财报数据显示，2024年燕之屋的销售与经销开支为6.7亿元，上年同期为5.63亿元。目前，公司已拥有国内外授权专利190项，发明专利26项，位居全球燕窝行业专利总量榜首。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250403130004a44c2a47&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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07:30","pubTimestamp":1743636641,"startTime":"0","endTime":"0","summary":"近日，“燕窝第一股”燕之屋发布了2024年业绩报告，报告显示，2024年净利润为1.6亿元，较2023年下滑24.18%，打破了此前连续四年净利润增长的趋势。业绩下滑背后，是营销费用激增、研发投入薄弱、行业及消费环境变化等多重挑战的集中爆发。对于利润下滑，公司在年报中坦言，主要源于销售费用激增。有科学检测显示，燕窝中唾液酸的营养价值与鸡蛋、牛奶相近。除了价格争议，燕窝的产品投诉也呈现高发态势。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250403080441a6adc413&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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11:35","pubTimestamp":1743392152,"startTime":"0","endTime":"0","summary":"近日，港股“燕窝第一股”燕之屋交出了最新的成绩单：2024年全年其营收为20.5亿元，较去年同期的19.64亿元增长4.37%。；毛利为10.1亿元，较上年同期的9.95亿元增长1.79%。从1997年创立至今，燕之屋已连续八年稳坐高端燕窝销售额全国第一，拥有“全球最大燕窝工厂”，这成为其走上转型突破之路的底气。单从最新发布的业绩来看，2024年的燕之屋喜忧参半，其中净利润的下滑最为扎眼。财报数据显示，2024年燕之屋的销售与经销开支为6.7亿元，上年同期为5.63亿元。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/254207","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["01497","BK1237","IE0034224299.USD","BK1521","000002","BK1507","BK1555","BK1240"],"gpt_icon":0},{"id":"2523659669","title":"请来王石代言，贴上总裁标签，燕之屋能否打开男士燕窝市场？","url":"https://stock-news.laohu8.com/highlight/detail?id=2523659669","media":"新京报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2523659669?lang=zh_cn&edition=fundamental","pubTime":"2025-03-29 13:25","pubTimestamp":1743225901,"startTime":"0","endTime":"0","summary":"当74岁的地产大佬王石在广告片中打开一碗“总裁款”碗燕，燕之屋试图用这场跨界营销打破大众对燕窝多适用于女性滋补的认知，给其去年“未见水花”的男士专属碗燕带来新一轮曝光。然而，代言消息传出10日内，定价3168元的“总裁款”碗燕礼盒在三大电商平台的销售总量不足50单，不及同品牌其他千元级碗燕礼盒的零头。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202503293360015279.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202503293360015279.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["BK1521","BK1507","BK1237","BK1240","01497","000002","IE0034224299.USD","BK1555"],"gpt_icon":0},{"id":"2523463599","title":"“男人的燕窝”争议背后：燕之屋利润承压","url":"https://stock-news.laohu8.com/highlight/detail?id=2523463599","media":"中国经营网","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2523463599?lang=zh_cn&edition=fundamental","pubTime":"2025-03-29 04:52","pubTimestamp":1743195120,"startTime":"0","endTime":"0","summary":"3月18日，王石在其微博官宣成为燕之屋品牌代言人，为“燕之屋全球首款男人的燕窝——总裁碗燕”代言。对于这款“男人的燕窝”，记者联系燕之屋方面进行采访，但对方并未回复。近日，燕之屋将目光瞄向了代言人营销。另外，关于燕窝的功效存在一定争议。燕之屋利润承压“男人”与“燕窝”热闹的背后，是燕之屋的业绩承压。这是燕之屋五年内首次出现如此下滑。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025032905021897270d9f&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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理性的矛盾彻底爆发。眼下，燕之屋最紧迫的任务是停止对“总裁代言”的路径依赖。“财研网”认为这些案例揭示一个核心规律：在理性消费时代，传统滋补品必须完成从“身份象征”到“功能刚需”的认知重构。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250326114054a4420397&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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15:58","pubTimestamp":1742803098,"startTime":"0","endTime":"0","summary":"万科集团创始人王石近日通过社交平台发布了一则燕窝品牌的代言宣传片。随后，燕之屋也转发了王石的这则动态，宣告其成为该产品的代言人。一时间，王石代言燕之屋的消息，连同这款单碗定价528元的高端产品，迅速引发“收割富人”“智商税”等争议。而这场营销狂欢背后，“燕窝第一股”燕之屋正面临增长困境：净利润负增长、股价腰斩、重营销轻研发模式遭质疑。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/253720","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["BK1507","BK1521","01497","BK1555","BK1237","BK1240","000002","IE0034224299.USD"],"gpt_icon":0},{"id":"1192983543","title":"异动解读 | 燕之屋盘中大跌5.80%，高额营销支出和业绩下滑引发投资者担忧","url":"https://stock-news.laohu8.com/highlight/detail?id=1192983543","media":"异动解读","labels":["movement"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1192983543?lang=zh_cn&edition=fundamental","pubTime":"2025-03-24 09:52","pubTimestamp":1742781147,"startTime":"0","endTime":"0","summary":"港股上市公司燕之屋今日盘中大跌5.80%，引发市场关注。分析人士认为，这可能与公司最新财报显示的业绩下滑以及高额营销支出有关。这是燕之屋自上市以来首次出现股东应占溢利负增长。近期，燕之屋聘请74岁的万科集团创始人王石作为品牌代言人，推出针对男性市场的\"总裁燕窝\"产品，意图开拓新的消费群体。在多重因素影响下，燕之屋股价承压下跌。","market":"hk","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":"","theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"movement","news_rank":0,"length":0,"strategy_id":0,"source":"ai_movement_cn","symbols":["01497"],"gpt_icon":0},{"id":"1190396377","title":"异动解读 | 燕之屋股价盘中大跌5.8%，新代言策略效果存疑","url":"https://stock-news.laohu8.com/highlight/detail?id=1190396377","media":"异动解读","labels":["movement"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1190396377?lang=zh_cn&edition=fundamental","pubTime":"2025-03-24 09:52","pubTimestamp":1742781145,"startTime":"0","endTime":"0","summary":"周一盘中，港股上市公司燕之屋股价出现大幅下跌，跌幅达5.8%，引发市场关注。这一股价波动可能与公司近期的营销策略和财务表现有关。近日，燕之屋聘请74岁的万科集团创始人王石作为品牌代言人，推出\"总裁燕窝\"产品，意在开拓男性市场。此外，燕之屋最新发布的2024年财报显示，公司虽然实现营业收入20.5亿元，同比增长4.37%，但股东应占溢利下滑22.33%至1.56亿元，这是公司首次出现股东应占溢利负增长。","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":"","theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":"异动解读 | 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13:59","pubTimestamp":1742536797,"startTime":"0","endTime":"0","summary":"根据燕之屋近日发布的2024年财报，公司全年净利润1.6亿元，同比大幅下滑24.18%，创下近五年来的首次负增长。燕之屋自2023年12月上市以来，一度享有“燕窝第一股”的光环。数据显示，燕之屋天猫旗舰店中，王石代言的总裁碗燕仅售出30盒，远低于市场预期。如果燕之屋继续依赖明星代言，而不进行产品创新和渠道优化，未来股价可能继续承压。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250321141100a43c3c2e&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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