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蕉下控股有限公司（临时代码）

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伯希和身上，全是蕉下的影子

蕉下、波司登等多品牌混战：防晒衣为何越卖越便宜？

21世纪经济报道

谁在“制造”和“收割”消费者的“防晒焦虑”？

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09:45","pubTimestamp":1764553505,"startTime":"0","endTime":"0","summary":"另外，伯希和的很多所谓的研发，从招股书上看，其实只是外观的专利，在核心的面料等技术上并没有成绩。伯希和的产品属于高毛利。另外，伯希和也是重营销轻研发的消费品企业。2024年，伯希和的研发开支仅为3150万元，占总收入的比例仅为1.8%。截至2025年6月30日，伯希和的设计与研发团队仅有49人，占员工总数的4.8%。相比之下，伯希和巅峰系列的销量在今年上半年只有56000元，折合成销量的话，可能只有几十件。","market":"sh","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1764301716345317370","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["90077"],"gpt_icon":0},{"id":"2544932723","title":"蕉下、波司登等多品牌混战：防晒衣为何越卖越便宜？","url":"https://stock-news.laohu8.com/highlight/detail?id=2544932723","media":"21世纪经济报道","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2544932723?lang=zh_cn&edition=fundamental","pubTime":"2025-06-17 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