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adidas AG

245.65

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市值：438.61亿

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低：245.65

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研报掘金丨海通国际：首予华利集团“优于大市”评级，目标价60.9元

巴普蒂斯塔研究有限责任公司（Baptista Research LLP）启动对阿迪达斯股份公司（Adidas AG）的研

【中信证券：运动鞋服行业回归稳健增长头部品牌凸显韧性】中信证券研报称，运动鞋服行业在经历了过去几年的疫情冲击、消费环境波动后，2024年回归稳健增长轨道，其中各主要国内运动公司聚焦高质量经营，交出了稳健的业绩答卷，同时在经营端发力性价比产品，并进一步加大渠道结构优化力度。放眼国际品牌，Nike全球业务仍在调整，但Adidas及部分小众细分品牌仍处在势能向上的轨道中。展望2025年，国际品牌大中华区渠道库存有望于上半年逐渐触底，带来折扣及行业竞争力度的改善。同时各公司对2025年展望积极稳健，伴随消费环境与政策预期逐步明朗，各公司有望在销售端逐步实现企稳复苏。目前运动板块公司估值普遍回落到历史较低位置，而从1年维度和更长期维度看，运动仍是兼具高景气和清晰格局的优质消费赛道。

Adidas推出基于Sui链的Xociety游戏NFT盲盒

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