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波司登ADR

33.25

0.0000

成交量：- -

成交额：- -

市值：77.14亿

市盈率：15.65

高：33.25

开：33.25

低：33.25

收：33.25

52周最高：33.25

52周最低：23.15

股本：2.32亿

流通股本：2.32亿

量比：0.38

换手率：- -

股息：1.79

股息率：5.37%

每股收益(TTM):2.12

每股收益(LYR):2.18

净资产收益率：24.49%

总资产收益率：11.75%

市净率：3.40

市盈率(LYR):15.28

数据加载中...

总览公司新闻资讯公告

波司登的“三个半”生意，高德康的两次试错

业绩创新高背后隐忧浮现，波司登高端化与性价比赛道如何破局？

ITBEAR科技资讯

波司登“寒冬突围战”，如何守住基本盘、培育第二曲线？

波司登中期业绩微涨，双聚焦战略落地

中华网财经

四中全会精神解读·市场最前沿丨从“流水线”到“定制线”，纺织行业迎来数智蝶变

原材料暴涨，今年的羽绒服会越来越贵吗？

羽绒服进入“千元价位”！探寻鸭绒价格“坐火箭”的背后

北京青年报官网

事事关心 | 羽绒服选购关键看这两项指标

中国日报网

东方证券：维持波司登“买入”评级目标价6.31港元

智通财经网

【山证纺服】波司登公司快报：推出高级都市线AREAL系列，坚持产品创新

山西证券研究所

中信建投 | 大消费本周核心推荐

中信建投证券研究

运动鞋服并购大年，中国品牌该如何反应？

体育产业生态圈

前Dior男装艺术总监空降波司登高端化再落一子

华尔街见闻

波司登签约Kim Jones，lululemon为何反其道而行？

浙商研究||“国”然有用系列三：服装为何经常性预售？

浙商证券研究所

【华西纺服】纺服行业周报（9.7-9.12）：Q3品牌服装迎来低基数阶段，期待利润弹性

波司登将收购加拿大鹅？公司回应：报道不实

老虎资讯综合

冰雪引擎，全球共振：波司登以新质发展擎动中国品牌的“世界潮流”

波司登创始人高德康：以新质生产力推动中国品牌迈向全球领先

海量财经官方账号

纺织服饰行业深度报告：户外服饰行业深度：乘势而上，掘金千亿户外市场

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10:45","pubTimestamp":1764902709,"startTime":"0","endTime":"0","summary":"这也导致了波司登这两个战略站在今天的角度来看是失败的，四季化导致多元化战略失焦，高端化近几年的口碑并不好，再加上两个模仿对象加大拿鹅和盟可睐自身都业绩下滑了。中期业绩对波司登来说是淡季，本来并不能反应全年的销售情况。早在2018年的时候，波司登创始人高德康吸取之间多元化的教训，开始重新聚焦羽绒服赛道，波司登推出新战略“聚焦羽绒服核心品类”。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251205105112a724ed89&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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21:48","pubTimestamp":1764856096,"startTime":"0","endTime":"0","summary":"在高端化转型道路上，波司登持续发力。除了主品牌升级，波司登还探索其他高端化路径。在主品牌高端化的同时，波司登管理层今年早些时候表示要加码大众羽绒服市场，重点关注高性价比领域，将雪中飞品牌打造成“冰雪羽绒服第一品牌”。在11月底的业绩发布会上，波司登称雪中飞是重点发展的高质价比品牌，今年投入高于往年，除渠道建设外，还加强了品牌营销和产品研发。当前国内羽绒服市场竞争激烈，波司登面临诸多挑战。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251204221945a4ccd639&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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17:31","pubTimestamp":1764840692,"startTime":"0","endTime":"0","summary":"值得注意的是，2023-2025年三年中期业绩表明，波司登完成了从“高速增长”到“质效双升”的战略转型，“聚焦羽绒服主航道、聚焦时尚功能科技服饰主赛道”战略落地。高端化认知不断增强，波司登中期整体毛利率同比提升0.1个百分点至50%。据了解，2021年起，波司登确立“双聚焦”战略，明确羽绒服为主航道、时尚功能科技服饰为主赛道，这一战略在近三年中期业绩中持续兑现成效。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251204173641a4cc5a03&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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21:47","pubTimestamp":1763819229,"startTime":"0","endTime":"0","summary":"2023年，羽绒服平均售价普遍上涨至500元到800元。也就是说，这一轮原材料的暴涨，主要是中低端原料价格上涨所导致的。也正因羽绒成本的一路走高，让如今的羽绒服也变得越来越贵。这其中，波司登作为羽绒服领域的龙头品牌，正是通过“涨价”，方才实现突破性成长的。不过，伴随着国内服装市场的内卷，国产羽绒服通过涨价带来的增长势能是否能够持续，仍然需要拉长时间线。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251122214851a4b39256&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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15:19","pubTimestamp":1763795950,"startTime":"0","endTime":"0","summary":"羽绒原料价格的暴涨，导致正规厂家出厂价逼近千元，羽绒服价格成为热议焦点。成都高新区，某一品牌羽绒服鸭绒含量220g，卖1998元。从线上电商平台到线下实体门店，以鸭绒为核心填充物的羽绒服，价格上涨已成为普遍现象。羽绒服填充物以鸭绒、鹅绒为主，其中鹅绒品质更优、价格更高，但此次涨价潮中，鸭绒却成为主角。罗燕军说，今年羽绒出口价格较往年同期相比，一只鸭子的毛绒能多卖4毛钱。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251122152219a4b31d17&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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09:30","pubTimestamp":1761874212,"startTime":"0","endTime":"0","summary":"近期，羽绒服迎来销售旺季。有消费者反映，市场上“300元以下难购真羽绒服”，并感叹羽绒服一年比一年贵。2021年实施的新国标明确规定，绒子含量50%以上方可称“羽绒服”。因此，购买羽绒服不能单看价格，消费者应当关注洗标上的两项指标——绒子含量和充绒量。据了解，轻薄羽绒服充绒量约50克至80克，普通羽绒服约100克至200克，厚款或者中长款充绒量在250克以上。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251031093324a6d7ba16&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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Jones为新创设的AREAL高级都市线创意总监。据悉AREAL系列瞄准高端商务时尚领域，致力于打造“多维场景、多重身份下的艺术性商务衣橱”。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251024164707a6cbada3&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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JONES担任波司登高级都市线AREAL系列创意总监，携手推出波司登高级都市线AREAL系列，重新定义商务羽绒服概念。订阅者应当考虑到本公司可能存在可能影响本报告客观性的利益冲突。本公司在知晓范围内履行披露义务。否则，本公司将保留随时追究其法律责任的权利。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025102408500794da8b4e&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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07:20","pubTimestamp":1761261601,"startTime":"0","endTime":"0","summary":"中信建投证券研究发展部大消费研究团队一周核心推荐逻辑梳理如下：食品饮料：食饮三季报前瞻轻纺教育：双十一首日美护品牌表现分化，老铺黄金发布年内第三次提价通知社服商贸：海南离岛免税政策调整预计扩大渠道品牌优势，促进住宿业高质量发展意见印发《食饮三季报前瞻》白酒板块：根据酒业家的信息，双节期间，白酒动销整体下滑20%-30%，各品牌有所分化，头部名酒表现相对较好。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251024072559a6cabbcc&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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Goose等多个品牌都传言要出售，好不热闹。安踏在2019年收购亚玛芬集团时，其年亏损高达16亿元，同时还有负债。更重要的是，中国运动鞋服市场和户外市场发展势头依旧可观，对于品牌来说也有足够大的吸引力。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251023200821a6ca0608&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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波司登高端化再落一子","url":"https://stock-news.laohu8.com/highlight/detail?id=2577916645","media":"华尔街见闻","labels":["executive"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2577916645?lang=zh_cn&edition=fundamental","pubTime":"2025-10-23 19:27","pubTimestamp":1761218821,"startTime":"0","endTime":"0","summary":"波司登正持续深化其高端时尚叙事。目前已在波司登天猫旗舰店上线的6款羽绒服产品，定价区间为2399至3999元。波司登亦强调，此次合作是基于长期战略，而非短期联名。市场分析认为，Kim Jones的加入有望为波司登注入了国际公认的时尚话语权，弥补了品牌在高端设计领域的关键短板，进一步强化了其奢侈品叙事能力。这一备受关注的合作，是波司登在品牌高端化与时尚化道路上长期探索的延续。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251023195303a6c9ff58&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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Jones，无疑是希望在高端市场的牌桌上赢得一席之地。然而，就在波司登大张旗鼓地走设计师路线时，lululemon却选择了一条截然不同的道路。相比之下，lululemon的选择显得更为务实。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251023185233a4707aea&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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