Mixi is an online Japanese social networking service. The focus of Mixi is community entertainment, that is, meeting new people based on common interests. Users can send and receive messages, write in a diary, read and comment on others' diaries, organize and join communities, and invite their friends. Mixi has enjoyed a steady growth in its userbase. In 2005 the website one million users, by July 2010 there were more than 30 million accounts.