Briscoe Group Limited, through its subsidiaries, engages in the retail of homeware and sporting goods in New Zealand. The company operates in two segments, Homeware and Sporting Goods. It operates retail stores under the Briscoes Homeware, Living & Giving, and Rebel Sport brands. As of January 26, 2020, the company operated a network of 47 bricks and mortar stores, including 24 fulfilment hubs; and 40 stores, including 20 fulfilment hubs. It also sells products online. The company was founded in 1781 and is headquartered in Auckland, New Zealand. Briscoe Group Limited is a subsidiary of JB Were (NZ) Nominees Limited.