Blackcraft Cult Inc. is a rapidly growing media and technology company rooted in the ideal that self-realization is superior to religious indoctrination and other society enforced norms. Originally founded as a lifestyle apparel brand by Bobby Schubenski and Jim Somers with an investment of $100 in 2012, the company had revenues of over $1.3 million in its first 12 months of operation. The company features a product line consisting of a variety of mobile applications, apparel, branded accessories, candles and coffee. The company boasts an impressive social network of over 15 million followers and growing.