AV Concept Holdings Limited (AV Concept) announced that, effective 1 October 2026, Kevin Chi Heng So has stepped down from the role of Chief Operation Officer. He continues to serve as an Executive Director and remains Chief Executive Officer of the Group’s Mainland China and Southeast Asia business unit. Subsequently, the Board has appointed Hing Lam Ip as the new Chief Operating Officer, also effective 1 October 2026.

Ip, aged 47, joins AV Concept’s senior management after more than a decade as a partner at a Big Four accounting firm. He holds a Master of Laws in Corporate and Financial Law from The University of Hong Kong and is a member of the Hong Kong Institute of Certified Public Accountants. With over 25 years of experience across auditing, accounting, corporate finance and business management, Ip is expected to bolster the Group’s operational execution.

The Board expressed its appreciation for So’s continuing leadership in regional operations and extended a formal welcome to Ip in his new role.

As of the announcement date, AV Concept’s Board consists of four Executive Directors—Dr. Yuk Kwan So (Chairman), Chi On So, Kevin Chi Heng So and Chi Sun Sunny So—and three Independent Non-Executive Directors—Dr. Ming Wah Lui, SBS, JP; Yat Hung Edmund Lai; and Au-Yeung Kit Ping.